ThoughtsThe latest insights and musings from the Spark Up team

Head Above Water Swimathon mens mental health fundraiser promotionsSponsorship

Swimming for men’s mental health

Every day in Australia, an average of 6 men will take their own lives. It’s a sobering reality that we all need to face: that suicide in this country is the leading cause of death in Australian men aged 15-44. That’s more than double the national road toll. Even scarier…
Nicaly
18/03/2019
working mums Ideas

Why working mums are assets to any workplace

It struck me the other day that SparkUp is part of a growing trend: women-led workplaces. This isn’t by design (and actually, we have male contractors popping up here and there for everything from website design to work in our warehouse), but overall, our core staff are women and most…
Nicaly
09/05/2018
brand activation brand activationbranding

Brand activation: Should you be doing it?

Marketing buzz words and phrases come and go; we all know that. But the relatively new ‘brand activation’ – the strategy of using interactive campaigns and experiences that inspire your customers to engage with the brand – is, we think, here to stay. And if it’s not part of your…
Nicaly
30/05/2016
brandingIdeasNews

10 ways to get results at conferences and trade shows

We may be knee-deep in the digital age, but conferences and trade shows are booming. Numbers are up at New York’s Comic Con, South By Southwest generates over $200 million annually for Austin’s economy and numbers at the biggest annual tech event in the world – the Consumer Technology Association's…
Nicaly
24/03/2016
News

Why does February have an extra day every four years?

by The Conversation in Web on Wednesday 24 February 2016 Most of the time, a year is made up of 365 days. But this year, just like 2012, and the year four years before that, has 366. And that vital extra day, a leap day, is (partly) what keeps our…
Nicaly
26/02/2016
embroidery

Ever wondered how we can do embroidery so quickly?

With our 100 + embroidery machines that's how! Annie and Peta were out visiting our decorators last week proofing jobs on the machines. Screen printing, Embroidery, Direct to Garment printing, Pad Printing, Transfers are just some of the decorating processes we can do to get your logo on merchandise to…
Nicaly
22/10/2015
Direct MailNews

How Telstra got a 46% DM response rate.

We’re pretty impressed with the latest case studies around the effectiveness of incorporating a  Connect-to-Web key into print campaigns.  Currently the average response rates from Direct Mail campaigns using Connect-To-Web keys are 17% – 25%. Telstra used the technology to drive existing customers to the website to renew their contracts…
Nicaly
10/10/2014
News

What promotional products worked hardest in FY 2014?

According to British research conducted over the past year, promotional products are by far the most effective way to remind customers of your brand, maintain loyalty and prompt sales, compared with online, print and TV campaigns. So, what works best? Well, it depends what you want to do. Are you…
Nicaly
14/07/2014