ThoughtsThe latest insights and musings from the Spark Up team

xmas gifts with string and greener gift packsNews

Virtual Christmas party gift packs

Ahhhh, Christmas parties. The chance to blow off steam, have a bubbly with Norman from accounts, and bid farewell to to co-workers until the new year. But... in the age of a pandemic, will Christmas parties be going ahead this year? Some may, on a small scale. But with Covid…
Busy Spark Up workers in warehouse storage NewsWarehousing

4 great reasons to outsource your storage, post-Covid

Ever since a global pandemic came and up-ended everything, we’ve all watched the world of work shift and change. Companies of all kinds have successfully reinvented themselves. Some have closed down completely. Many have reduced office space permanently as their staff continue working from home. But reducing the side of…
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Brand activation: Should you be doing it?

Marketing buzz words and phrases come and go; we all know that. But ‘brand activation’ – the strategy of using interactive campaigns and experiences that inspire your customers to engage with the brand – is, we think, here to stay. And if it’s not part of your marketing plan, maybe…
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Swimming for men’s mental health

Every day in Australia, an average of 6 men will take their own lives. It’s a sobering reality that we all need to face: that suicide in this country is the leading cause of death in Australian men aged 15-44. That’s more than double the national road toll. Even scarier…
working mums Ideas

Why working mums are assets to any workplace

It struck me the other day that SparkUp is part of a growing trend: women-led workplaces. This isn’t by design (and actually, we have male contractors popping up here and there for everything from website design to work in our warehouse), but overall, our core staff are women and most…

10 ways to get results at conferences and trade shows

We may be knee-deep in the digital age, but conferences and trade shows are booming. Numbers are up at New York’s Comic Con, South By Southwest generates over $200 million annually for Austin’s economy and numbers at the biggest annual tech event in the world – the Consumer Technology Association's…

Why does February have an extra day every four years?

by The Conversation in Web on Wednesday 24 February 2016 Most of the time, a year is made up of 365 days. But this year, just like 2012, and the year four years before that, has 366. And that vital extra day, a leap day, is (partly) what keeps our…