NSW Police Force

Challenge:

We’ve been working with the NSW Police for over 8 years, providing a range of merchandise for various events including the Easter Show and station event days. We also work with their Customer Service Program, Eye Watch, Neighborhood Watch and Aboriginal Recruitment divisions.

Solution:

Positive PR can be a challenge for any law enforcement. For that reason, much of our role is to create and supply merchandise which provides a positive recall of the NSW Police. The merchandise objectives encourage people from all ages to become a police officer with giveaways such as stickers, pens, magnets, frisbees and hackey sacks. We have also provided fitness tools, studying supplies and designed and produced the NSW Police Recruitment Welcome information booklets.

Result:

The NSW Police is currently recruiting more officers from the Government grant. The marketing materials we have been supplying have helped support the recruitment team in attacting potential candidates.