Karicare Toddler ran a TVC campaign to reinforce the 100 years of research and heritage of Karicare. We were briefed to develop an instore campaign to recall the TVC, drive awareness and convert the shopper to Karicare at the point of purchase.
Solution:
A CTA was developed and executed across a range of POS from the TVC assets. Dump bin displays, counter displays, at shelf solutions were created. Digital campaigns for Coles, Woolworths, Terry White Chemmart were also developed.
Result:
The Karicare Heritage POS campaign was deemed a success and met the campaign objectives of driving awareness and saliency. The POS pieces were eye catching and impressive on display in store. The online store banners drove shoppers to purchase whilst supporting the TVC Heritage campaign.
