The Cetaphil brand team at Galderma approached us last year to develop a range of Gift with Purchase premiums for their 2018 promotional brand plans. The GWP had to reflect the brand values of clear, gentle, healthy, fresh and active along with a budget per unit. In addition to the GWP, they wanted a capsule for a 2-pack purchase that would appeal to the Cetaphil teens. Finally they wanted a GWP for the Cetaphil Baby product range, targeted at Mums with babies.
The first GWP we produced was the Cetaphil Gym Towel. A quality, microfiber gym towel embroidered with large Cetaphil branding, neatly packed in a mesh carry case. We also produced a premium, clear cosmetic bag with blue trim and base, embossed with Cetaphil branding. The third GWP we developed was a gorgeous baby nappy bag with a clear PVC outer and a sublimated design from the Cetaphil Baby campaign assets.
The GWP’s were a well received and met the strategic goals of the campaign objectives.