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Cetaphil Gift with Purchase

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Challenge:

The Cetaphil brand team at Galderma approached us last year to develop a range of Gift with Purchase premiums for their 2018 promotional brand plans. The GWP had to reflect the brand values of clear, gentle, healthy, fresh and active along with a budget per unit. In addition to the GWP, they wanted a capsule for a 2-pack purchase that would appeal to the Cetaphil teens. Finally they wanted a GWP for the Cetaphil Baby product range, targeted at Mums with babies.

Solution:

The first GWP we produced was the Cetaphil Gym Towel. A quality, microfiber gym towel embroidered with large Cetaphil branding, neatly packed in a mesh carry case. We also produced a premium, clear cosmetic bag with blue trim and base, embossed with Cetaphil branding. The third GWP we developed was a gorgeous baby nappy bag with a clear PVC outer and a sublimated design from the Cetaphil Baby campaign assets.

Result:

The GWP’s were a well received and met the strategic goals of the campaign objectives.

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Sparkup
Australia
Unit 19/32-34 Campbell Avenue
Cromer, NSW, 2099
Shenzhen
Room A808, Tangxi Comprehensive Building, Guxu,
Xixiang, Baoan District, Shenzhen

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