Challenge:
The Australian Pharmacy Professional conference is held annually on the Gold Coast, and is a key initiative for Danone Nutricia in educating its HCPs and launching new products. Danone recently launched 2 new products: Colic and Constipation IMF and Aptamil Sachets. Our challenge was to create a stand that was engaging and insightful to the pharmacy professionals to attract attention and brand recall after the conference was over … and of course, to have a bit of fun on the day!
Solution:
Spark Up worked with stand builder CCD to design a bespoke stand for the event. It included a wheel displaying the entire range of Nutricia products, and a call-out for Colic and Constipation was highlighted within the campaign creative. We also had a photo booth installed and props created which included a ‘poo’ emoji for fun snaps to be taken. An Aptamil Sachet pop-up stand was created along with flyers and brochures detailing the products to be handed out on the day.
Result:
The stand was a huge success, with a great deal of attention and photos taken.