Category

Direct Mail

Direct MailNews

How Telstra got a 46% DM response rate.

We’re pretty impressed with the latest case studies around the effectiveness of incorporating a  Connect-to-Web key into print campaigns.  Currently the average response rates from Direct Mail campaigns using Connect-To-Web keys are 17% – 25%. Telstra used the technology to drive existing customers to the website to renew their contracts…
Nicaly
10/10/2014