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branding

Brand activation: Cadbury's Easter Egg Campaign brand activationbranding

Brand activation: Should you be doing it?

Marketing buzz words and phrases come and go; we all know that. But ‘brand activation’ – the strategy of using interactive campaigns and experiences that inspire your customers to engage with the brand – is, we think, here to stay. And if it’s not part of your marketing plan, maybe…
Nicaly
30/05/2019
brandingIdeasNews

10 ways to get results at conferences and trade shows

We may be knee-deep in the digital age, but conferences and trade shows are booming. Numbers are up at New York’s Comic Con, South By Southwest generates over $200 million annually for Austin’s economy and numbers at the biggest annual tech event in the world – the Consumer Technology Association's…
Nicaly
24/03/2016