Category

brand activation

Brand activation: Cadbury's Easter Egg Campaign brand activationbranding

Brand activation: Should you be doing it?

Marketing buzz words and phrases come and go; we all know that. But ‘brand activation’ – the strategy of using interactive campaigns and experiences that inspire your customers to engage with the brand – is, we think, here to stay. And if it’s not part of your marketing plan, maybe…
Nicaly
30/05/2019