We're a creative marketing agency based in Sydney with a friendly team, a wicked track record - and the smarts to drive your sales to new heights.


Need creative?

We specialise in targeted concepts, copy, design and printing.


Reps off the road?

Let us help! We can warehouse, manage, kit and distribute your POS, merchandise and other marketing materials.



We have stock! Simply browse our products and add your branding.


Sweet treats

Edible gifts are a perfect way to thank your remote team - and they're easy to brand and pop in the post.

Some agencies specialise in just one or two things. We do everything.

And quite simply, we love what we do. Most of us are die-hard marketing nerds who love nothing more than brainstorming around the conference table with a cuppa and a notepad. We thrive on a challenge and love developing creative concepts and brand strategy that brings our clients’ campaigns to life. We’ve worked with big brands and small, but our goal is always the same: to deliver results on time and to budget. And if you look at what some of our happy customers have to say, you’ll see why the majority of them just keep coming back. (We’re totally cool with that, by the way.)



Clever, targeted concepts that tie in with your brand strategy is our thing. Your copy, design and printing needs are sorted, too. Learn more


Innovative conference giveaways, corporate gifts, promotional prizes and campaign incentives: we do the lot (plus bespoke design to boot). Learn more

Shopper Marketing

We create engaging in-store displays, stand-out packaging and other proven POS campaign solutions that convert shoppers into buyers. Learn more


Want a boutique service that can kit, warehouse, manage and distribute your stock - so that it's on time, to wherever you need it? Hey-ho, we're it. Learn more


Our consumer and trade campaigns get results, whether it's on or off pack, an eDM promotion, patient support program, event or something in between. Learn more


Our digital inventory platform serves up custom client microsite portals, stock control, reporting metrics and API and iframe capabilities. Learn more


4 great reasons to outsource your storage, post-Covid

Ever since a global pandemic came and up-ended everything, we’ve all watched the world of work shift and change. Companies of all kinds have successfully reinvented themselves. Some have closed down completely. Many have reduced office space permanently as their staff continue working from home. But reducing the side of…

Virtual event packs: the secret to making your online conference a hit

We’re well and truly into the new year – and it’s clear that virtual events are going to be a hot ticket for some time to come. And there are great benefits for companies thinking about holding a virtual event: they’re  cheaper, easy to promote and they can potentially help…
brand activation

Brand activation: Should you be doing it?

Marketing buzz words and phrases come and go; we all know that. But ‘brand activation’ – the strategy of using interactive campaigns and experiences that inspire your customers to engage with the brand – is, we think, here to stay. And if it’s not part of your marketing plan, maybe…

Anissa Upton, Account Director

My job is to… deliver campaigns, keep budgets on the straight and narrow, chat to clients and work with our creative team to deliver engaging ideas (and ensure they don't go rogue)! I’m the go-to person for… anything to do with design, print production and management of your project. At Spark Up, I’m best known for…doing everything at breakneck speed, eating healthily and exercising every day (yes, everyone around here hates me).

Carita Colling, Account Executive

My job is to… support Nicaly, handle admin and account service tasks, including cost estimates and client liaison. A typical day for me involves… sourcing promotional materials, chasing up suppliers and dealing with client queries in SparkUp2GO. Whatever’s necessary to get the job done. At Spark Up, I’m best known for… being super organised and calm under pressure. And the one who’s always eating salad. Sad but true!

Julie 'Jules' Lewis, Art Director

My job is to… explore ideas, create them electronically and meet deadlines. It all starts with a team brainstorm for ideas, then I convert those scribbles into concepts and finally, finished art. I love… being part of an amazing team who all genuinely like one another! I like to think that shines through in our results. At Spark Up, I’m best known for… Eating ice, making inappropriate comments and drinking G&Ts!

Nicaly Notting, Agency Director

My job is to… come up with creative, engaging ideas to promote our clients’ brands. I also lead the team, problem-solve, develop concepts and plan campaigns. There’s a bit of travel in there too, attending trade shows and meeting suppliers in China and Europe. I love… getting a new brief in, collaborating with clients and turning it into a great marketing campaign. I’m best known for… being the person who says, ‘Yep, we can do that.’

Rachel Smith, Copywriter

My job is to… write great copy (digital and print). Call-to-action teasers, sales brochures, trade presentations, in-store POS, eDMS, social and web content - it's all in a day's work! I love… telling a story and playing with words in order to make our clients' campaigns shine - and stand out in store, of course. At Spark Up, I’m best known for… always saying, 'The medical info is great, but we need to make it sound more friendly!'

Peta Moynihan, Account Manager

My job is to… find unique promotional products, brainstorm ideas for giveaways, chase up art-work, put together quotes and get new jobs into production. I love… being Spark Up’s ‘sourcerer’. If you need a promotional blue flying pig with rabbit ears, I’m your gal. I'm always looking for the best price possible as well. At Spark Up, I’m best known for… fighting with Annabelle over who’s a better forklift driver.

Annabelle Ashwin, Account Manager

My job is to… look after all the day-to-day orders received on SparkUp2Go, run all three Spark Up warehouses and oversee all our clients' inventory. I pride myself on… being a bit of a logistics guru who makes sure client materials turn up on time – and ensures we’re never ripped off by freight companies! At Spark Up, I’m best known for… my forklift driving skills. (I'd beat Peta any day of the week.)

Sarah East, Designer

My job is to… turn raw thoughts, ideas and content into effective and attractive campaigns that convert. I guess you could say I help visually articulate the thoughts in our clients heads! I love... being behind the scenes doing my thing. I'm a bit like the wizard behind the curtain in the Wizard of Oz. You don’t see me, but I’m busy peddling away. At Spark Up, I’m best known for… my baking, probably!


Need a great branded product? We’ve got thousands in our catalogue
– and we’ll happily work within your budget.


Looking for something completely unique? Talk to us about creating a cost-effective, custom-designed branded product.

SparkUp is a creative marketing agency that began with a great idea and a lot of gumption in Nicaly’s living room 15 years ago. Today, our staff – mostly women! – work out of a busy office and warehouse on Sydney’s Northern Beaches. Our clients include grocery, healthcare, Big Pharma, bio-tech, technology, insurance, government agencies and not-for profits – and we live to solve your problems in creative ways that work.