Xenical – Roche

We worked with Roche’s weight loss medicine Xenical on their Boost Your Diet campaign. It involved producing custom branded replica's of 1kg of human body fat displayed in green trays, to be used as a visual aid in pharmacies Australia wide to incentivise people to lose weight. The campaign was a huge success with repeat orders of this fat blob on numerous occasions. Also produced for this campaign were retractable pens on a lanyard, sports socks, pedometers, sticky pads and sales staff t-shirts.