Fat Blobs – Hills

To support Hills PetFit – the diet programme for pets, and in conjunction with their marketing agency Globe Designs, we produced these 1KG fat blobs for Veterinary surgeries. We custom branded the Fat Blobs with the Hills logo and displayed them in these red trays branded with the PetFit and Science Diet logos. They worked as an excellent visual aid for pet owners showing them what 1kg fat looks and feels like and incentivise them to continue along with the PetFit programme.